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SEO & Google Analytics Tracking

Optimize the discoverability of your shop in Google search results and track visitor flows, conversions, and sales values live via Google Analytics.

Search Engines & Performance Analysis

🔍 Google Search Results (SEO)Customize the page title and brief description that Google displays in the search results for your shop to generate more clicks.
📈 E-Commerce Tracking (GA4)Measure clicks, product views, shopping cart interactions, and completed purchases in a privacy-compliant way in the background of your shop.
1

SEO Configuration (Meta Tags)

Under "Settings" click on the "SEO" tab to customize the appearance of your online shop in search engines:

SEO Meta Tags Settings

Configuration Options in Detail:

  • Meta Title: The main title of your website in search results (also displayed in the browser tab). Recommended length: maximum 60 characters.
  • Meta Description: The brief description of your shop that Google displays below the title. Write an inviting description to encourage customers to click. Recommended length: maximum 160 characters.
  • Keywords (Comma-separated): Add relevant keywords (e.g., Photographer Berlin, kindergarten photos, school photographer).
2

Google Analytics Integration (GA4)

Link your shop with Google Analytics 4 in the "Tracking" tab to gain key insights into customer buying behavior:

Google Analytics Tracking Settings
A

GA4 Measurement ID

Enter your unique Google Analytics 4 stream ID (format: G-XXXXXXXXXX). The system automatically validates the format as you type.

How to find your Measurement ID at Google:Google Analytics Dashboard → Gear icon (Admin) → Data Streams → Select Web Stream → Copy Measurement ID at the top right.
B

Enable/Disable Tracking

Use the toggle switch to enable or disable data collection globally at any time. When disabled, no tracking code is loaded in the customer shop.

Automatically Tracked E-Commerce Events

Once Google Analytics is active, Pixalo sends standardized events in the background to help you analyze your funnel:

  • page_view: When parents open a gallery page.
  • view_item: When a photo or product is expanded/viewed in detail.
  • add_to_cart: When prints, files, or packages are added to the cart.
  • begin_checkout: When the checkout process starts in the shopping cart.
  • purchase: Upon successful payment completion (includes revenue amount to measure ROI).

Create your own pages?

Next, you can create custom info pages like "About Us" or special FAQ pages and integrate them into your shop's menu.

Next: Manage Pages & Menus