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Create Packages & Special Offers

With photo packages, you wrap attractive product bundles (e.g., a combination of digital downloads, photo prints, and gift items) at a discounted price. This is the most effective method to significantly increase the average order value of your customers in the shop.

The New Package Workflow (Difference from the old system)

The package system has been fundamentally modernized. Unlike the old system, you are no longer bound to rigid presets:

🔄 Flexible Product MixingCombine any number of **original digital files**, **classic photo prints** in different sizes, and **physical gift items** (e.g., mugs, keyrings) in a single package.
🏷️ Automatic Discount DisplayThe system calculates the total value of the individual products automatically and compares it with the package price. Parents immediately see the savings in the shop (e.g. "Save 35%").
1

Requirement: Create Products

Before you can add products to a package, these products must first exist in your product management.

10 Sample Products Already Created for You!

To help you get started, we have already stored **10 different sample products** in your database. These include digital downloads, photo prints (10x15, 13x18, 15x20), a canvas, and 3 gift items with **intelligent mockup coordinates** (mug, keychain, premium T-shirt). You can use them directly for your packages!

Advantages of creating your own products:

  • ✓No mandatory images: You **do not need to upload any images or graphics** for your products. The system automatically renders the preview of the respective student or event photo on the product in the shop (especially for mugs, T-shirts, etc. using mockups).
  • ✓Variant control: Each product can have different sizes or versions as variants, which you can add separately to packages.
2

Packages Overview

In the packages overview, you can see all your created special offers at a glance. The table displays key details such as the package name, the package type, the discounted price (and any crossed-out prices), as well as the activation status.

Packages Overview Table

Columns in the Overview

  • •Package: Cover image, name, and description of the package.
  • •Type: Indication of whether it is All Digital Photos (flat rate for all image files) or Standard (manually selected products).
  • •Price: Displays the current selling price and the crossed-out old price (retail price).
  • •Contains: Overview of the products included in the package (only for Standard packages).
  • •Status: Indicates whether the package is active or inactive in the shop.
3

Bundling a Package

Navigate to Products & Shop → Packages in the dashboard and click "+ New Package" at the top right.

Create new package form

Step-by-Step Package Configuration:

1

Set Package Type (Standard vs. All Digital Photos)

Choose the desired package type:

  • Standard Package: You manually add specific products (e.g., 1x digital photo, 2x print photo prints 13x18) to be included in the bundle.
  • All Digital Photos (Flat Rate): The package automatically contains all digital downloads of the respective child at a fixed price. Perfect for photo flat rates!
💡 Maximum flexibility: You can change the package type at any time afterwards, even if the package has already been created and is active. There are no longer any restrictions when editing!
2

Set Package Base Data

Give the package an enticing name (e.g. "Gold Savings Package", "Premium Family Set" or "All Digital & Print") and write an appealing description for the parents.

Package Price: The discounted price customers actually pay.
Old Price (Strikethrough Price): Enter the mathematical normal value here. The system will automatically generate a strikethrough price tag in the shop. If no strikethrough price is desired, leave this field blank (no "0" will be rendered).
3

Add Products (Standard Packages Only)

Click "Add Product" in the "Products in Package" area. Select a variant from your 10 predefined products (or own products) and set the quantity.

Recommendation for an attractive "Gold Package":
  • 1x Single Photo Digital (Original resolution)
  • 2x Photo Print Premium 13x18 cm
  • 1x Photo Mug Classic (with mockup)
  • 1x Photo Keychain Acrylic (with mockup)
4

Upload Package Cover (Optional)

Upload a cover image for the package. Use an attractive symbolic image showing the package's diversity. If you do not upload an image, the system displays a placeholder package icon.

Flat Rate Package: All Digital Photos (Flat Rate)

When you select "All Digital Photos" as the package type, the form dynamically changes: manual product selection is no longer shown. Instead, you only need to select the digital download product to be used to deliver the flat rate and enter the desired fixed price:

Create all digital photos package form

Sales Tip: The Strikethrough Price Effect

Customers love bargains. Always set the Old Price about 20-40% higher than the current package price. This motivates parents to buy the package directly instead of placing individual products in the cart.

Mockup Products in the Package

When you add products with mockup settings (such as the mug, the T-shirt, or the keychain from the 10 predefined products) to a package, the selected student photo is automatically rendered on these items in the shop. This ensures an extremely high-quality and emotional shopping experience.

Set Up Pricing & Shop

Once you have created your products and packages, you can adjust your selling prices as well as the design of your online shop.

Next: Customize Shop Design